Last week a plan to migrate Snap2SEO's blog page from Blogger.com to our domain www.snap2seo.com was hatched. Originally, the blog was set up at Blogger while the domain was being developed, now that the site is complete, it's time to forward the vision and establish a blog in the domain.
Snap2seo domain is written in html, which is Google preferred and this translated to achieving a top rank quickly. On release, I see new HTML sites leap over Wordpress and other CMS sites, to establish themselves on 1st page, so the HTML is the best option for the front end, but not the blog.
The aims of the blog were:
1. Attach the blog to the domain to give Google constant activity on the domain
2. The Snap2SEO blog solution will act as a template for client sites, so the working blog can't be dependant on coding knowledge. The client needs to be able to write a text or word file and when they save it into their website file, the code separates it and feeds the pieces into the right areas of the html code to create new posts previews, new post pages, links to older posts in the sidebar and it needs to generate new pages when the post list grows beyond the bounds of a single page. The code needs to handle the placement of images too.
So you can see it was a large task. Brainstorming ensued. Our resolution: The components of a blog are heavily automated and in an HTML environment the automation would be driven by Javascript or JQuery. When a site that is driven by Javascript meets a browser that has turned off its Javascript, it still needs to function. Highly unlikely with so many dependant parts, so a HTML blog wasn't looking like the answer to the blog at the end of our meeting.
A PHP driven design was explored as a better option. We could code the php from scratch, the code integrates with HTML seamlessly and offers us the automation we require, but in the interest of time we'd rather not re-invent the wheel. Wordpress is built on php, it's a blogging platform, so at Snap2 SEO we've decided to integrate a Wordpress blog backend into a HTML frontend and style it so as to be visually seamless. A simple Wordpress theme gives us a readymade layout which can be shaved down to take on the Snap2 SEO HTML navigation system and styles.
Rollout for our project is 4 weeks, so I'll keep you posted until then on Blogger.com.
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